Join the Executive Masterclasses at Propak Ghana
Thursday 25th April 2024
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Propak is excited to announce that we have partnered with the Africa Trade Academy to deliver two Executive Masterclasses, aimed to engage, support and upskill industry professionals in West Africa.
The sessions will focus on two key topics: “Branding, Packaging and Labelling” and “Export Marketing and AfCFTA Trade” delivered by experience facilitators in the field.
Between them they will help executives to build their knowledge and take advantage of opportunities around smart, sustainable and eco friendly packaging and how to take advantage of these in the global marketplace through competitive export strategies.
The Masterclasses
10:00 – 12:00 Session 1: Executive Masterclass on Branding, Packaging and Labeling
Present best practices and trends in product packaging focusing on traditional packaging versus sustainable and eco-friendly packaging
Key takeaways:
• Branding differentiating strategies
• Best practices in packaging and labelling
• Eco-friendly and sustainable packaging
13:00 – 15:00 Session 2: Executive Masterclass on Export Marketing and AfCFTA Trade
Present best practices and trends in product packaging focusing on traditional packaging versus sustainable and eco-friendly packaging
Key takeaways:
• Branding differentiating strategies
• Best practices in packaging and labelling
• Eco-friendly and sustainable packaging
The Speakers
Dode Seidu
Africa Trade Academy
Dode is the CEO of Africa Trade Academy, a pan-African organization building capacity of Africa’s public and private sector to take advantage of national, regional, continental and global trade opportunities. Dode has over 15 years’ experience spanning trade policy and investment promotion, trade facilitation, private sector development, agribusiness, finance facilitation, market research, project planning and management, and development communications.
He is an experienced and dynamic trainer, facilitator and moderator having trained Customs, Business Executives and Private Sector Operators in Ghana, Ethiopia, Malawi and SACU Region on the taking advantage of the AfCFTA and other international trade agreements. He has also trained public and private sector officials in Ghana on the WTO Agreements on Trade Facilitation, Sanitary and Phytosanitary Measures, Technical Barriers to Trade as well as on topics of Green Customs, Environment and Trade, and Non-Tariff Measures. He consults for the World Bank, GIZ Support Programme to the AfCFTA, West Africa Competitiveness Programme, Compete Ghana as well as the AfCFTA Secretariat on Trade Facilitation.
Dode holds a Masters in International Law and Economics from World Trade Institute, University of Bern, Switzerland, a Post-Graduate Diploma in Business Administration and a Bachelors’ Degree in Economics from Ghana Institute of Management and Public Administration (GIMPA) as well as a Higher National Diploma in Statistics from Accra Technical University.
Patricia Ansong
Africa Trade Academy
Patricia is a seasoned Marketing and Sales professional with over 14 years of experience across 26 African countries. Her expertise includes roles as Sales and Marketing Director, SME and Startups specialist, Business and Market Development Expert, Strategy and Transformation Coach, and Value Chain Project and Program Management. Patricia is passionate about sustainability and comes from a background with Nestlé and Unilever. She is a member of the Chartered Institute of Marketing (CIM) and holds a Master’s Degree in Marketing Strategy along with a Bachelor’s Degree in Economics and Business Management.
Her skills encompass Coaching, Training, and Consulting for Leaders and Managers in small, medium and large firms, Business Advisory Services, Business Transformation Development, International Business and Market Development, Project Management, Monitoring and Evaluation, Executive Leadership Coaching, and branding. In the media domain, Patricia excels in PR, Communication, Digital Marketing, Customer Relationship Management, Brand Building on a global and Africa-wide scale, Sales in the African context, and Project and Event Management.
Who should attend:
Session 1 - 10:00 - 12:00 Executive Masterclass on Branding, Packaging and Labeling
Target Audience:
The target audience for the Executive Masterclass on Branding, Packaging and Labeling include anyone with responsibility or interfaces with branding, packaging and labeling in manufacturing industries such as:
- Brand Managers
- Brand Consultants
- Regulatory Compliance Manager
- Production Managers
- Export Managers
- Operation Managers
- Packaging Managers
- Procurement Managers
- Warehouse Managers
- Shipping Managers/Coordinators
- Packaging Engineers
- Quality Assurance Managers
- Product Designers
Session 2 - 13:00 - 15:00 Executive Masterclass on Export Marketing and AfCFTA Trade
Target Audience:
The target audience for the Executive Masterclass on Export Marketing and AfCFTA Trade include persons responsible for exports such as:
- Export Managers
- Export Development Officers
- Marketing Managers
- Export Finance Managers
- International Business Managers
- Shipping Managers/Coordinators
- Logistics Managers
- Freight Forwarder
- Customs Manager
- Quality Assurance Managers
How to sign up
With spaces at each masterclass limited to 60 people to allow for engaging discussions all applicants wishing to attend will need to go through a verification process with African Trade Academy to ensure the classes are suitable for them.
To apply to attend please complete the form below and the team will be in touch to discuss the classes in more detail.
If you have any questions please contact:
Ms. Jennifer Agbo
[email protected] / +233 501 542 2017
